HealthPartners expands digital hub to all adult patients

When Bloomington, Minn.-based HealthPartners launched its My dashboard interface in 2021, it was not available to everyone. The personalized digital hub — designed to surface the right prompts, tools and health reminders for each user — was rolled out in phases: first to HealthPartners members who also received care within the system, then to all members, and now, to every adult patient with an online account.

That final expansion, completed in late July, brought an additional 580,000 patients onto the platform, bringing the total to 1.2 million users. The move reflects a broader push in the health system to unify the digital front door: making the experience feel seamless regardless of whether a patient’s insurance card matches the provider’s logo, a HealthPartners leader told Becker’s.

“We wanted to be thoughtful and patient with our expansion to make sure that it was the right approach for each audience,” Tania Bunik, IT digital product manager at HealthPartners, said. “We are thrilled that we were able to release to all patients.”

Ms. Bunik said the health system’s consumer experience management team has been “on a journey since 2021 to provide a personalized experience to our members and patients.” Drawing on user experience research, the team focused on “the top tasks that they engage in when they come to our site” and used those insights to guide patients to their next steps in care.

According to HealthPartners, My dashboard uses data analytics to display a personalized collection of more than 85 prompts that change based on the system’s understanding of a patient’s needs. Examples include reminders for overdue screenings, links to educational resources and shortcuts to reschedule appointments.

Data collected since January 2024 shows that 71% of dashboard users visited the site at least once, logging in an average of 2.5 times per month — more often than non-users, according to a July 30 news release from the company. My dashboard users were twice as likely to complete a recommended mammogram screening, less likely to cancel appointments, and more likely to schedule new ones, pay bills and check in online.

Because My dashboard was released in phases, Ms. Bunik said the team had “a lot of experience under their belts to expand to such a large audience all at once.” The expansion followed user-experience testing, accessibility testing and quality testing to ensure a smooth rollout. She noted anecdotal feedback from patients has been positive.

HealthPartners plans to add proxy access for patients younger than 18 later in 2025, allowing parents or guardians to see relevant information in their own dashboards.

“We are always looking at rolling out improvements,” Ms. Bunik said. “We’re in the process of seeing what’s next, given a lot of data that we have up till now, to strategically position My dashboard to better help our members and patients.”

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