Emory rejuvenates brand: 7 things to know

Emory Healthcare refurbished its brand identity Jan. 21 across Atlanta and Central Georgia, according to a health system news release shared with Becker’s.

Seven things to know:

1. Emory Healthcare is an academic health system with 11 hospitals and provider locations across Georgia. Its network is the largest academically based, clinically integrated network in the state, with more than 3,800 physicians across more than 580 provider locations, according to its website.

2. Emory Healthcare said the refreshed look “reflects the strength of its academic roots, the humanity of its care and its vision for the future of healthcare — one defined by discovery, innovation and deep community connection.”

3. The brand expression also features a new tagline, “The frontline of care, the forefront of discovery,” which Emory believes bolsters the system’s academic and clinical positioning.

4. Emory dubbed the new brand color “innovative green,” which the health system said “symbolizes life, healing, renewal and hope.”

5. As part of the launch, Emory Healthcare also activated City Pulse, a large-scale community illumination event whereby member hospitals and clinics, as well as iconic landmarks across the Atlanta metro area and Central Georgia, were bathed in a glowing green light. The 12-hour nighttime display began at 6:30 p.m., Jan. 21, and ran through 6:30 a.m., Jan. 22.

6. In addition, Emory Healthcare introduced Aurora portals — illuminated, circular sculptural installations placed in high-visibility locations in the community.

7. In spring 2026, the health system plans to launch Breakthrough Spaces — pop-up installations across the Atlanta area designed to showcase medical innovation and engage the public.

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