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Northwell airs new gun safety PSA

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New Hyde Park, N.Y.-based Northwell Health has debuted a new public service campaign aimed at reducing firearm-related deaths among children, reinforcing its long-standing stance on treating gun violence as a public health crisis.

In partnership with advertising agency StrawberryFrog, the campaign centers on a 30-second television spot titled “Things We Can Treat.” The ad opens with images of children recovering from common injuries — bruises, broken arms and surgical scars — before shifting to a darker scene: a child reaching into an unlocked drawer, suggesting access to an unsecured firearm.

The message ends with two onscreen lines: “Guns are the No. 1 killer of kids” and “Kids are safe, when a gun is locked in one.”

The spot, according to a July 18 news release, begins airing July 21 in the New York metro area across TV, digital video, radio, print and social media. It follows the recent national launch of the Ad Council’s “Agree to Agree” initiative, a gun violence prevention effort backed by Northwell’s Chief Marketing Officer, Ramon Soto.

This marks the second gun safety collaboration between Northwell and StrawberryFrog. In 2022, they released “Doesn’t Kill to Ask,” a campaign that encouraged parents to ask about gun storage during playdates through metaphorical storytelling.

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